The Salesperson Paradox: A Strikingly Simple Way to Provide Solutions Your Customers Can't Say No To
*Available in print, ebook, or audiobook.
Amazon #1 Best-Seller in 9 Different Categories
Are you selling your products or services? Or, are you helping solve a problem? Are you creating sellable solutions? Or, buyable solutions? Douglas Vigliotti calls these CRINGE solutions. Solutions your customer will either buy, or “cringe” to say no to.
They are not isolated to your products or services. They solve real problems. They provide loads of intangible value. They reduce social, emotional, and financial risk for the customer. They’re overwhelming easy to understand, use, and implement. They acquire more customers, retain more customers, and tell better stories. If that isn’t enough, your customers are demanding them.
The Salesperson Paradox is a solution selling playbook that will teach you a simple, reproducible, and proven method to consistently give customers what they actually want. And, help you get what you want.
DOUGLAS VIGLIOTTI is a writer, speaker, and consultant. He has twelve years of successful selling experience, across three different industries, and two Fortune 500 companies—Automatic Data Processing and Johnson & Johnson. During his sales career, he never had a year he didn’t grow his business, including multiple years of double-digit sales growth.
In January 2016, he opened the doors of groundupSALES, helping business owners develop and execute a sales strategy that will grow their business.
In January 2018, he published his first book The Salesperson Paradox: A Striking Simple Way to Provide Solutions Your Customers Can’t Say No To. It was an instant Amazon #1 Best-Seller in 9 different categories.
He was born in New Haven, CT and graduated from Southern Connecticut State University with a BS in Business Administration. He is an avid reader and writes a monthly reading list.