What I like best: This might be the best book I've read all year! Seriously, if you're not a reader there is a corresponding Ted Talk (wildly popular since its release in 2009 with over 28 million views.) Either way, engage further with this concept, you must - it's too important.
Whether you're leading your own life, your family, or an entire company starting with WHY is essential. Sinek does a masterful job showcasing this throughout the book. My favorite passage is when he discusses the critical differences between the two ways to influence human behavior - manipulation (bad) and inspiration (good) - so impactful.
He presents us with The Golden Circle...
...which is a concept that depicts how people should lead. The most important leaders and innovators in history like Martin Luther King, the Wright brothers, and Steve Jobs all started with WHY. The most important companies and organizations of our time all start with WHY. I believe in The Golden Circle and so should you - lead with purpose, followed by process, and proved by results. Pick it up and let me know what you think!
Best Quote: "People don't buy what you do; they buy why you do it. And what you do simply proves what you believe."
Crush the day!