Objections vs. Excuses

It's been awhile since I shared one of Seth Godin's posts (by awhile I mean a couple weeks, maybe, ha.) Anyway this one was super important especially for all my salespeople out there. He specifically talks to "us" in this post. He identifies the importance of properly being able to decipher between an objection vs. an excuse. And why it's important?

"An objection is an invitation, a request for help in solving a problem. Excuses, on the other hand, are merely fear out loud."

Crush the day!