An Interesting Thought on the Value of a Dollar

I'm back! It was a nice a little break in the action but I'd be lying if I didn't say I am happy to be back into the swing of things. One morning over the weekend I was up before everybody else so I decided to catch up on some blog's I was behind on. I came across an interesting thought by our friend Seth Godin on the value of a dollar.

A dollar more (vs. a dollar less)

He uses the price war between Uber and Lyft to illustrate an interesting point about pricing. Asking us, "what kind of person buys the cheap ride, the ride with the angry-stressed out drivers?" Is there more value than you think in a dollar more? Some people always want the cheapest despite any sacrifice. Perhaps we shouldn't always be blinded by bottom line cost.

Crush the day!