October 2017 Reading List

Happy Halloween everyone. Absolutely crazy I know, Thanksgiving already? 

Anyway, this month’s reading list has four slightly different books. Per the usual, they’re ranked in order of my preference. However, similar to last month there was no clear cut #1 for me. If you have a specific question regarding any of these titles, then just shoot me a line.  

I wanted to send a special THANK YOU to anyone who took the time to vote on the cover for my upcoming bookThe Salesperson Paradox. I have an 88 vote sample size so far, which is pretty sweet. 

If you’d like to weigh in, you can click here. The voting will close Friday!

Okay, here's my October 2017 Reading List...

*All titles are clickable.


1.) GRIT - Angela Duckworth

"Our potential is one thing. What we do with it is quite another."

What’s the most important aspect to success?  Duckworth, UPenn psychology professor, will tell you its GRIT. Basically your ability to be both persistent and passionate over a long period of time. And, it’s hard to argue against it. She concludes there are four major elements to GRIT:

  1. Interest
  2. Practice
  3. Purpose
  4. Hope

Duckworth’s personal stories, pages of research, and her accounts of face-to-face convos with people like Pete Carroll and Anders Erikson (famous for his 10,000 hours research) provide great insight.  A solid book for anyone facing a long, arduous, uphill battle – business or personal.


2.) DAILY RITUALS - Mason Currey

"While I work I leave my body outside the door, the way moslems take of their shoes before entering the mosque." – Pablo Picasso

This is just a super cool book. Currey compiles daily rituals and routines from over 200 well-known creative types. It features artists like Picasso, Warhol, and Pollock. Classic composers like Gershwin, Beethoven, and Mozart. Iconic thinkers like Franklin, Einstein, and Voltaire. Great authors like Hemingway, Fitzgerald, and Twain.

Sure, you see common trends. But, my biggest takeaway was that every artist goes about their work differently. It’s an ode to open-mindedness. There is no right, or wrong way to create. And, a reminder that not everything always appears as it seems. Quite often, it’s not at all.



“You can get everything in life you want if you will just help enough other people get what they want.”

It might surprise you that I don’t read many sales specific books. I just typically prefer to pull from different business segments to bring in new, different, or altering perspectives. With that being said, Zig is a legend and this is a true classic. I guess you can call it the sales book other business segments read to get the sales perspective!

It was interesting to see how many sales principles are as applicable now as they were when Zig wrote about them (1985.)  There’s so much I agree with in this book. Although I do prefer watching him, rather than reading him. Zig’s storytelling style is always amusing. Just a heads up, if you’re a slower reader, 400 pages might feel like a mountain. 


4.) YOUR FIRST 1000 COPIES - Tim Grahl

“You have to believe, in the deepest part of your soul, that it is a good thing for readers to buy and read your book.”

This was a really well written book. And, if it wasn't for ultra specificity I probably would have ranked it higher. Grahl is a book marketer who has worked with tons of big names like Dan Pink, Ramit Sethi, Hugh Howey, Dan Ariely, etc. He’s a wealth of knowledge in his specialty. I totally jive with his entire philosophy.

I mean, even the quote above epitomizes an ideology I talk about quite often. I actually write about in my upcoming book The Salesperson Paradox. I guess, therein lies the reason I picked up the book. Grahl delivers a playbook on how to build a platform, get your book seen, and message heard. I do recommend it, if you’re an author or aspiring author.


Don't hesitate to reach out to me if you'd like a personal book recommendation based on your interests, desires, and/or situation.

Comments, suggestions, and feedback are ALWAYS welcome.

Crush the day!


September 2017 Reading List


It's worth mentioning this month I had no distinct #1 favorite.  In fact, the order is mostly separated by slight preferences in style.  Which, as we know, is completely subjective.

However, from an impact standpoint, I'd highly recommend book #2 on the list.  An instantly implementable system for anyone managing others.  Plus, it's a short read...and we're all in a hurry!

Okay, here's my September 2017 Reading List...

*All titles are clickable.



1.) ANGEL - Jason Calacanis

"Great companies are bought, not sold."

A fun rags to riches story about one guy's journey from Brooklyn to Silicon Valley.  It's the Calacanis formula on how to invest in early stage start ups, but it turns out to be much more.  The savvy will be able to take real gold from this book.  It's also a founders education. 

One of the most prominent angel investors - Uber, Tumblr, Thumbtack - telling you word for word what matters most to him.  He's brash and to the point, but I appreciate his direct nature.  This is largely the reason it ended up in the top slot this month.  I really enjoyed his character.


2.) THE NEW ONE MINUTE MANAGER - Ken Blanchard & Spencer Johnson

"Help people reach their full potential, catch them doing something right."

A management classic that was revamped in 2015.  I love reading business classics, and this is a MUST READ for anyone in management.  For the rest of eternity you'll probably hear me say, "Simplicity is the secret."  It's worth saying now because when it's done right, it just works.  Through the years, Blanchard and Johnson have impacted millions with the one minute message.  Three simple rules:

  1. One Minute Goals
  2. One Minute Praisings
  3. One Minute Re-Directs

These rules just make sense as THE foundation for great management.  I'm looking forward to creating an adaptation for groundupSALES in 2018 and beyond.


3.) DISRUPT YOU! - Jay Samit

"Businesses - whether they make dog food or software - don't sell products; they sell solutions."

Jay is a thinker.  A thinker with a ton of experience around the trendy topic of disruption.  This makes for many "tweet-able anecdotes."  Today's business landscape is extremely volatile - distribution completely unhinged, new entrants into all industries almost daily, and information accessible to anyone. 

Disrupt You! shows you how to not get left behind.  Sometimes a book like this only seems approachable for the entrepreneur, but Jay also sheds light on the impact you can make as intrapreneur.  Someone that can disrupt within an organization.  This makes the book digestible for anyone.


4.) FOOLED BY RANDOMNESS - Nassim Nicholas Taleb

"The wise man listens to meaning; the fool only gets the noise."

The message is a stroke of genius.  As a society, we seemingly mistake luck for skill consistently. Taleb hammers this home with stories that mimic reality.  As well as, personal accounts during his time as a risk analyst and Wall Street trader.  Honestly, this book would have been higher on the list for me, but it's such a slow read!  He has a very raw writing style. 

In all fairness to him, he warns you at the beginning, "Almost all my book editors who read the draft recommended changes at the sentence level and in structure of text; I ignored almost all of them..."  With that being said, it does add that extra level of depth.  You get his unfiltered mind which offers a unique quality to the book.


5.) THE MARSHMALLOW TEST - Walter Mischel

"The ability to delay immediate gratification for the sake of future consequences is an acquirable cognitive skill."

This book features a lifetime of research, yes, you heard that right...A lifetime!  Mischel has spent his entire life studying whether self-control at an early age is a predictor of future success.  His most prominent work Stanford Marshmallow Experiment - A child is presented a marshmallow and given a choice: eat one now or enjoy two later? - serves as the basis.

Does your ability to delay gratification result in higher SAT scores, better cognitive and social skills, or overall better health?  Mischel thinks so.  Taking it a step further, he ask's the truly important question...Can self-control be taught?  He shows that not only can it be, but how it can be applied to overcome life's most daunting problems.


Don't hesitate to reach out to me if you'd like a personal book recommendation based on your interests, desires, and/or situation.

Of course, for more sales strategies, tactics, and tips...

Comments, suggestions, and feedback are ALWAYS welcome.

Crush the day!


August 2017 Reading List

What's up everyone?  I can't believe it's already September.  It's freaking crazy, but I guess we could have worse problems.  If you need a book heading into labor day weekend, then I can help you out.

August was a 5 book month: 2 psychology/human behavior, 1 self-help, 1 business, and 1 astrophysics.  I know that last one is kind of a curveball, but it kept looking at me every time I was in the airport.  I had to pick it up, ha.  

First, three quick updates...

1.) As I promised last month, I will be doing a Facebook Live Show.  The first episode will be Wednesday September 6th at 6:30pm. Yup, next week, so bookmark your calendars!  BUT something tells me I won't let you forget. 

2.) My book is almost completely edited, which means it'll be on to design shortly - SUPER pumped - expect much more on that in the coming month(s.)

3.) I just created a sweet 12 page FREE eBook you can pick up HERE or click the banner at the top of my website.  It's a primer on how to leverage innate behavior - ethically!

Okay, here's my August 2017 Reading List...

*All titles are clickable.




"Giving up on our long-term goals for immediate gratification, my friends, is procrastination."

I've really been into human behavior over the last few months, and this is probably my favorite I've read so far.  Ariely is not only a genius, but he's pretty damn funny.  He unpacks the assumption that we always make smart and rational decisions in our best interest.  Not just through research, but through his own studies and experiments he proves that not only are we irrational decisions makers, but we're systematically, consistently, and yes, predictably irrational decision makers.  



"There is a huge amount of freedom that comes to you when you take nothing personally."

In this self-help classic Ruiz shows us the four limiting beliefs robbing us from happiness, joy, and fulfillment.  They're the source of all of our worries, heartaches, and suffering.  Honestly, it's very hard to argue these four agreements aren't dire:

  1. Be impeccable with your word.
  2. Don’t take anything personally.
  3. Don’t make assumptions.
  4. Always do your best. 

A great foundation and simple enough to stick.  As a bonus it's a quick read.  Completely worthwhile, go for it.



“On the other hand, the fact that some choice is good doesn’t necessarily mean that more choice is better.”

Schwartz uses a ton research and examples to show why unlimited choice is not always best for us.  In fact, most times it could lead us in the completely wrong direction.  It can inspire us to make worse decisions!  Perhaps, the best explanation as to why less is more.  It was a really enlightening read for me.  Especially considering most of my life I've battled a maximization issue (always trying to maximize.)  This only magnifies problems that potentially stem from more choice - regret, missed opportunities, social comparison, false expectations - just to name a few.



“In other words, after the laws of physics, everything else is opinion.” 

I think at one point or another we all have looked up at the stars wondering what the heck is going on up there...No?  Well, I have!  That's what this book is all about, and like all great titles it was speaking to me, because like you, I am in a hurry!  Tyson answers basic - or not so basic - questions about the universe.  At times, I had zero clue what he was talking about, but other times I was like "Ah yes, that makes sense."  This could be a good primer to take you from clueless to cognizant when it comes to the universe.  Or perhaps, you'll still be confused...I am.



"Nobody talks about boring businesses."

The title says it - it's all about referrals.  Jantsch teaches you tried n' true strategies around businesses most powerful growth mechanism: word-of-mouth marketing.  Quite simply, a solid read with high utility for ANY small business owner.  


Please reach out to me if you'd like a personal book recommendation based on your interests, desires, and/or situation.

Comments, suggestions, and feedback are ALWAYS welcome.

Crush the day!