What makes Stephen Curry great? The answer is: SIMPLICITY. He has mastered the most common basketball skill - shooting. Greatness is achieved by mastering simplicity. I can name thousands of examples. Apple has done it with the iPhone. Google has done it with search navigation. Instagram has done it with social media. The list goes on and on...

Simplicity doesn't mean easy. Simplicity means it's easy to use, understand, or deal with. Simplicity allows you to connect with ease. The freedom from complexity is of the highest importance in business.

Simplify the problem. Simplify the solution. Simplify your focus. Simplify your energy. Simplify your message. Simplify your investments. Simplify your goals.

Keep it simple. It's that simple.

DV