#23 - Jay Acunzo: Why Context Matters More Than Anything

#23 - Jay Acunzo: Why Context Matters More Than Anything

In this episode of It’s Not What It Seems, I have an entertaining conversation with Jay Acunzo. Jay is the author of the brand new book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. He’s served as a digital media strategist at Google and held multiple leadership positions at high-growth technology companies, including HubSpot. He spent three years as VP of Brand for the venture capital firm NextView before founding Unthinkable Media, which creates original series with B2B brands. He’s been named to Boston’s “50 on Fire” list and has been cited in the New York Times, The Washington Post, FastCompany, Fortune, Entrepreneur, and more. Jay currently writes the weekly newsletter “Damn the Best Practices,” hosts his narrative-style podcast Unthinkable, and travels the world as a keynote speaker…

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#22 - Walt Disney, Apple, and Nintendo Are All Liars

#22 - Walt Disney, Apple, and Nintendo Are All Liars

In this episode of the It’s Not What It Seems podcast, I’ll talk about the noisy environment our culture has come to accept. An environment that’s inundated with cheap, mass-produced, and fabricated content. An environment we’ve willingly created and participate in daily. Our biological desires and technological preferences have not made this easy on us. Now we’re not only ceasing to question the noise, but worse, we’re contributing it. So I’ll offer up a small piece of advice and hopefully provide a little direction. In the end, I’ll ask you to consider a key question. A question that might help you silence the noise.​..

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#20 - Seth Godin: This Isn't Marketing, It's So Much More

#20 - Seth Godin: This Isn't Marketing, It's So Much More

In this episode of the It’s Not What It seems podcast, you’re going to hear from the one and only, Seth Godin. Seth is an entrepreneur, best-selling author, and speaker, but most importantly, he’s a teacher. In addition to launching one of the most popular blogs in the world, which now has over 7,000 blog posts, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), and most recently This Is Marketing: You Can’t Be Seen Until You Learn to See…

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#19 - Joe Sweeney: On Improving Education and Making Better Decisions

#19 - Joe Sweeney: On Improving Education and Making Better Decisions

In this episode of the It’s Not What It Seems podcast, I have an educational conversation with Joe Sweeney. Joe is the Executive Director of How I Decide, the foundation dedicated to bringing decision skills and critical thinking to youth education. His favorite part of the work is finding new participants in the field of decision education for youth, connecting them with others, and supporting their collaborations. Prior to working with the team and partners at How I Decide, Joe was an independent school leader, software entrepreneur, and award winning teacher. He currently invests the balance of his professional time teaching research methods and mentoring doctoral students at the Strategic Leadership program at Jefferson University. Joe is a fellow of the Systems Wisdom Institute, a member of the American Psychological Association, and a member of the Society of Judgement and Decision Making…

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#18 - Martin Gurri: How New Media Has Changed Public Opinion

#18 - Martin Gurri: How New Media Has Changed Public Opinion

In this episode of the It’s Not What It Seems podcast, I have an interesting conversation with Martin Gurri. Martin is a geopolitical analyst and student of new media and information effects who spent many years in the CIA looking at these subjects. Following his time at the CIA, Gurri’s research focused on the mode of forces powering the transformation of new media, and has churned out countless articles, studies, and blog posts on the topic, including co-authoring Our Visual Persuasion Gap. Martin’s blog, The Fifth Wave, pursues the themes first elaborated in his book, The Revolt of the Public and the Crisis of Authority in Our New Millennium, which is the main topic of our conversation today. Martin has conducted global analysis to identify real trends that have led us to where we are today. And in this episode we’ll talk about how we can move forward…

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#17 - The Hope Model

#17 - The Hope Model

In this episode of the It’s Not What It Seems podcast, I’ll talk about a 3-step process that I’ve dubbed “The Hope Model.” This model is based around the story we’ve all been implicitly instructed to follow our entire lives. It’s what the world might consider a “successful” or “good” or “worthy” life. This article will you show you don’t have to rely on that standard narrative. It’s really just the power of hope propelling us forward as we enter each new phase of our life. We hope for specific outcomes at each stage, and without this hope, we become truly, profoundly lost. However, the Hope Model will provide a way for you to always find hope. No matter who you are. No matter what stage of life you’re on. No matter what you’re looking to do with your life. You can rely on the Hope Model…

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#16 - Jay Baer: A Better Way to Get People Talking About You

#16 - Jay Baer: A Better Way to Get People Talking About You

In this episode of the It’s Not What It Seems podcast, I have an awesome conversation with Jay Baer. Jay is a 7th-generation entrepreneur and has created five multi-million dollar companies. He is currently the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned. He’s been in the digital marketing space for over 25 years consulting for more than 700 companies…

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#15 - Tyler Cowen: On How to Improve Society and Change the World

#15 - Tyler Cowen: On How to Improve Society and Change the World

In this episode of the It’s Not What It Seems podcast, I have an eye-opening conversation with Tyler Cowen. Tyler is the Holbert L. Harris Professor of Economics at George Mason University and also Director of the Mercatus Center. He received his PhD in economics from Harvard University in 1987. He was recently named in an Economist poll as one of the most influential economists of the last decade and several years ago Bloomberg Businessweek dubbed him “America’s Hottest Economist.” Foreign Policy magazine named him as one of its “Top 100 Global Thinkers” of 2011. He also co-writes a blog called Marginal Revolution, runs a podcast series called Conversations with Tyler, and most recently authored, Stubborn Attachments: A Vision for a Society of Free, Prosperous, and Responsible Individuals…

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#14 - Bradley Tusk: The Truth About Politics and Politicians

#14 - Bradley Tusk: The Truth About Politics and Politicians

In this episode of the It’s Not What It Seems podcast, I have an entertaining conversation with Bradley Tusk. Bradley is a venture capitalist, political strategist, and writer. He’s the founder and CEO of Tusk Holdings, which is the world’s first venture capital fund to work with and invest solely in high growth startups facing political and regulatory challenges. Previously, Bradley served as campaign manager for Mike Bloomberg, as Deputy Governor of Illinois and as Communications Director for Senator Charles Schumer. He’s also the author of the book, The Fixer: My Adventures Saving Startups from Death by Politics and regularly writes a column for The Observer…

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#13 - 5 Ways to Embrace the Unknown

#13 - 5 Ways to Embrace the Unknown

In this episode of the It’s Not What It Seems podcast, I’ll talk about how to thrive in times of uncertainty. Most people spend a lot of time and energy trying to “resolve” uncertain situations even though some of the best experiences and lessons come when we don’t know what’s just around the corner. It makes sense that we want to know what’s coming and try whatever we can to put ourselves in environments where we feel like we can predict the future. But in reality, that’s pretty much never actually possible. Sure, it’s scary not knowing what’s in store, but embracing the unknown can produce some of the best outcomes…

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#12 - don Miguel Ruiz Jr: An Ancient Philosophy for Modern Times

#12 - don Miguel Ruiz Jr: An Ancient Philosophy for Modern Times

In this episode of the It’s Not What It Seems podcast, I have a spiritual conversation with don Miguel Ruiz Jr. Miguel Jr is a teacher and author of the book don Miguel Ruiz’s Little Book of Wisdom: The Essential Teachings. Maybe the name sounds familiar. He is the son of don Miguel Ruiz, author of the iconic book, The Four Agreements, which has inspired and impacted millions of people around the world…

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