How to Find Your Competitive Advantage

Another great morning post by marketing guru Seth Godin. "What is your edge? In a hypercompetitive world, whatever you're competing on is going to become your focus," says Godin. Clink the link above to check it out!

He suggests that understanding precisely what you compete on is critical for you to thrive in your market. For example if it's price focus on pennies, if it's smarts then get smarter, if it's getting picked then audition more, if it's hustling then look for shortcuts, etc. "In any competitive market, be prepared to invest your heart and soul and focus on the thing you compete on," says Godin. So hone in! Strong, strong insight - love it!

What are you competing on?

Define. Focus. Execute.