“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs
If you like complex stuff which I doubt you do, but if you do, then you probably shouldn’t buy my upcoming book, The Salesperson Paradox: A Strikingly Simple Way to Provide Solutions Your Customers Can’t Say No To. Or read the rest of this article. Well, maybe you should. Then, you might want to buy it.
I believe simplicity is the secret. It’s the secret to reproducibility, engagement, performance, and potentially happiness. It’s the secret for the most “successful” companies in the world, people in the world, for you, and for me. That's why I will always strive for simplicity. I won’t always obtain it, but I’ll try.