The Salesperson Paradox: A Strikingly Simple Way to Provide Solutions Your Customers Can't Say No To
*Available in print, ebook, or audiobook.
Learn how to help not sell.
Are you selling your products or services? Or, are you helping solve a problem? Are you creating sellable solutions? Or buyable solutions? Douglas Vigliotti calls these CRINGE solutions. Solutions your customer will either buy or “cringe” to say no to.
They are not isolated to your products or services. They solve real problems. They provide loads of intangible value. They reduce social, emotional, and financial risk for the customer. They’re overwhelming easy to understand, use, and implement. They acquire more customers, retain more customers, and tell better stories. If that isn’t enough, your customers are demanding them.
The Salesperson Paradox is a solution selling playbook that will teach you a simple, reproducible, and proven method to consistently give customers what they actually want. And in return, help you get what you want.