What IS The Cost Of Doing Nothing? Hm.

A great post yesterday from our friend the brilliant Seth Godin about abstaining. It serves as a great reminder to ALWAYS evaluate the impact of doing nothing during any decision making process. Doing nothing is easy which makes it the often neglected third decision. Doing nothing usually provides the LARGEST impact over time. Doing nothing usually takes time to actually realize doing nothing is actually impacting you, your business, or people around you.

"The cost of being wrong is less than the cost of doing nothing." - Seth Godin

Yes, no, or nothing. Right, left, or nothing. Buy, sell, or nothing. Evaluate and consider ALL options.