#8 - Ryan Serhant: Sales Secrets of a Real Estate Mogul

In this episode of the It’s Not What It Seems podcast, I have an entertaining conversation with Ryan Serhant. Ryan is the star of two hit Bravo TV shows. The two-time emmy nominated “Million Dollar Listing New York” and most recently he’s starring in and producing “Sell It Like Serhant.” He just launched his first ever book of the same title, Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine. Oh, and he happens to be one of the most successful real estate brokers in the world.

He leads a team of agents in New York City, New Jersey, Los Angeles, Miami, and the Hamptons. TheSerhantTeam at Nest Seekers International sold over $830 million in real estate in 2017 and was ranked the #1 sales team in NYC and the #2 sales team Nationwide, by Wall Street Journal Real Trends for 2017. Currently TheSerhantTeam is ranked #1 for closed deals in Manhattan and ranked #5 for closed sales in Brooklyn, by The Real Deal Magazine. As a real estate expert he is a frequent contributor to 20/20, CNN, CNBC, The Today Show, and Bloomberg TV. He’s also often quoted in The New York Times, Forbes, Wall Street Journal, and Wall Street Journal China.

In this episode, we’ll discuss:

  • Ryan’s #1 skill for selling (6:37)

  • Pros and cons of being on Million Dollar Listing (10:45)

  • The most important aspects of a “pitch” (15:59)

  • How you get a client to sell themselves? (19:34)

  • One of best follow-up strategies I’ve ever heard (27:17)

  • The one thing Ryan can’t go to bed without doing (40:39)


Read Ryan’s new book, Sell It Like Serhant: http://bit.ly/SellLikeSerhant
Connect with Ryan on Instagram, Twitter, & Facebook: @RyanSerhant
Watch Ryan’s vlog: http://bit.ly/SerhantVlog
Check out Ryan’s personal website: https://ryanserhant.com/
Check out Ryan’s real estate site: http://serhantteam.com/


Shoe Dog by Phil Knight (a book that’s changed Ryan’s thinking): http://bit.ly/ShoeDogKnight

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