To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink

What I like best: The United States alone has approximately 50 million people listing "sales person" as their profession - quite amazing, indeed. Interestingly that is not enough for Pink as he suggests and backs with evidence that in today's society we're all in sales now! "Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students the value of paying attention in class. Entrepreneurs woo funders, writers sweet-talk producers, coaches cajole players. Whatever our profession, we deliver presentations to fellow employees and make pitches to new clients. We try to convince the boss to loosen up a few dollars from the budget or possible the human resources department to add more vacation days," says Pink. A great book to shed light on a fresh approach to getting what you want - attunement, buoyancy, and clarity - Pink's way.

Best Quote: "The purpose of a pitch isn't necessarily to move others to immediately adopt your idea. The purpose is to offer something so compelling that it begins a conversation, brings the other person in as a participant, and eventually arrives at an outcome that appeals to both of you."

PS - I must note the BIGGEST reason I picked this booked up was due to the admiration I have for Daniel Pink's previous book DRIVE - must read!