Today I wanted to share with you a segment pulled directly from Track 4 - Vulnerability in my audio groundupSALES: It's A Mindset. It needed the spotlight. The concept is just too important!

"The biggest reason I see fellow associates not live outside the comfort zone is fear of failure. Failure is this idea we've built up in our minds as something that is terrible and negative. In order to easily be able to ask for somebody's business, have that conversation you've been thinking about all night, or bring up price - ahh everybody hates talking about price - you need to view failure with a positive outlook.

Let me introduce to you the "pendulum of success" as described by Darren Hardy, publisher of SUCCESS magazine, mentor, and prominent personal development speaker. The pendulum of success suggests that in order to achieve the joy, happiness, achievement, and financial awards success brings first we must push that pendulum as hard as we possibly can in the other direction, yup that's right - straight toward failure! We must continue to do this until we build enough momentum, experience, and know how that when all of a sudden the pendulum swings back in the other direction toward success it does so in direct proportion to how far and hard we have failed. Think of it like this: if you're only willing to push that pendulum slightly then it will only rock back slightly - yup, you guessed it that's the comfort zone."

The interesting thing about this theory is that technically the less you know the better. Why? Because it leads to more failure so no excuses. Be more vulnerable to failure and even enjoy it. You need BIG failure in order to have BIG success.

PS - Checkout this book by Darren Hardy. SUPER impactful. It was my first book review.