In this episode of the It’s Not What It Seems podcast, I have an awesome conversation with Jay Baer. Jay is a 7th-generation entrepreneur and has created five multi-million dollar companies. He is currently the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned. He’s been in the digital marketing space for over 25 years consulting for more than 700 companies.

He’s authored six books including New York Times best-sellers Youtility: Why Marketing is About Help Not Hype, and Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Jay’s brand new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, is the subject of much of our conversation today.

Jay is an in-demand speaker around the world doing approximately 60 gigs a year. In fact, he was a recent inductee into the Professional Speaking Hall of Fame. His Convince & Convert blog was named the #1 content marketing blog by the Content Marketing Institute and podcast Social Pros was named 2015 best marketing podcast by the Content Marketing awards. He is a fixture in social media as the most retweeted person in the world among digital marketers.

In this episode, we’ll discuss:

Jay’s “Top 3” tips for giving impactful presentations (17:14)
The overall importance of word-of-mouth to your business (20:56)
At least 6 examples of actual talk triggers in all types of businesses (25:57)
The 4 criteria you need to create a talk trigger for your business (32:21)
How you can test these talk triggers in your own business (42:07)
Jay’s one piece of business advice he wishes he’d never hear again (48:00)

LINKS & RESOURCES:

Read Jay’s new book Talk Triggers: http://bit.ly/TalkTriggersByJayBaer
Follow Jay on Twitter @JayBaer
Check out Jay’s blog Convince and Convert: http://bit.ly/ConvinceandConvertBlog
Listen to Jay’s podcast Social Pros: http://bit.ly/SocialProsPodcast
Jay’s recommended tequilas: http://bit.ly/TequilaDragones + http://bit.ly/TequilaSieteLeguas
My recommended tequila: http://bit.ly/ClaseAzulTequila

BOOKS FROM EPISODE:

The Third Wave by Steve Case: https://amzn.to/2qQbauV
Jay’s first book The NOW Revolution: http://bit.ly/TheNOWRevolution
Break The Wheel by Jay Acunzo: http://bit.ly/AcunzoBreakTheWheel
Purple Cow by Seth Godin: https://amzn.to/2dGhJaU
Procrastinate on Purpose by Rory Vaden (a book that’s changed Jay’s thinking): http://bit.ly/VadenProcrastinateonPurpose

JAY’S FREE RESOURCES: http://bit.ly/welcometotalktriggers

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