The Outcome Fallacy

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If someone wrote you a check for $1 million today, what would you do with it?

New car? New home? Pay-off debt? Maybe a vacation?

Damn, this would be exciting. And it would definitely relieve some pressure. No denying that. Shiny objects are fun. And pressure sucks.

Me? Not sure. A few years ago, I'd have said, new Benz maybe. Definitely goodbye mortgage. Forget a vacation—a new vacation pad in Miami sounds more my appetite. I mean, it does sound amazing.

Okay, so after that, what would you do the next day?

I’ve heard some people say, “Easy, I’d quit my job” or “Tell my boss to go screw himself.” Surely these all might be good options. And fun ones, too.

But, for a moment, even if it’s just right now, think about this question a little deeper.

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Here’s Something Dr. Oz was Right About

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It’s 6 o’clock in the morning. Your alarm is screaming at you, and you think to yourself, WTF, already!?

SLAM. Your hand hits the nightstand as you reach to find the snooze button just so you can twist n’ turn for nine more minutes. It’s your average Monday morning.

Just the thought of Betty telling you what to do when you roll into work and the monotony of daily tasks that lay ahead make you want to curl up in a ball and cry.

Ring, snooze. Twist n’ turn. Ring, snooze. Finally, with one eye open, you grab your phone to turn that freaking alarm off.

Do I need to tell you what happens next? The force is strong with this one.

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The Most Important Question You're NOT Asking

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“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” - Mark Cuban

Every business owner and salesperson in the world needs to recognize the demand for max transparency has changed the game, forever. And quite honestly, there’s no looking back. 

Your customers don’t have time to talk to you, don’t want to talk to you, and don’t need to talk to you.

Information isn’t the problem anymore. We live in the information age. Information has always been limited by your desire to learn. Now, it’s accessible to anyone, when they want it and how they want it. Information has been democratized, and options are limitless for today’s consumer, making transparency required.

The role of selling in the 21st century has been completely flipped on its head.

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December 2017 Reading List

Happy New Year! I wish you nothing but health, happiness, good fortune, and everything that comes with it in 2018. And, thank you, thank you for all the support in 2017. In just two weeks, January 16th 2018 - The Salesperson Paradox: A Strikingly Simple Way to Provide Solutions Your Customers Can't Say No To – will be available on Amazon! Yes, I'm excited.

Okay, here's my December 2017 Reading List...

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The ONE Secret That Richard Branson, Warren Buffett, and 16 Others Want You to Know

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs

If you like complex stuff which I doubt you do, but if you do, then you probably shouldn’t buy my upcoming book, The Salesperson Paradox: A Strikingly Simple Way to Provide Solutions Your Customers Can’t Say No To. Or read the rest of this article. Well, maybe you should. Then, you might want to buy it.

I believe simplicity is the secret. It’s the secret to reproducibility, engagement, performance, and potentially happiness. It’s the secret for the most “successful” companies in the world, people in the world, for you, and for me. That's why I will always strive for simplicity. I won’t always obtain it, but I’ll try.

Below are 18 examples of simplicity from people who also think it's pretty important. 

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September 2017 Reading List

It's worth mentioning this month I had no distinct #1 favorite.  In fact, the order is mostly separated by slight preferences in style.  Which, as we know, is completely subjective.

However, from an impact standpoint, I'd highly recommend book #2 on the list.  An instantly implementable system for anyone managing others.  Plus, it's a short read...and we're all in a hurry!

Okay, here's my September 2017 Reading List...

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August 2017 Reading List

What's up everyone?  I can't believe it's already September.  It's freaking crazy, but I guess we could have worse problems.  If you need a book heading into labor day weekend, then I can help you out.

August was a 5 book month: 2 psychology/human behavior, 1 self-help, 1 business, and 1 astrophysics.  I know that last one is kind of a curveball, but it kept looking at me every time I was in the airport.  I had to pick it up! 

Okay, here's my August 2017 Reading List... 

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July 2017 Reading List

Summer's in mid-swing and 2017 is racing.  Absolutely crazy I know, but there's a silver lining. August gives you a great opportunity to perform a self-audit - personally and professionally.  It leaves you with enough time remaining to redirect the ship or double down on what's been working.

Before we move on with the reading list.  I want to give you TWO updates I have in the works for the back half of 2017...

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