In this episode of the It’s Not What It Seems podcast, I talk about one crucial question business owners and professionals must consistently be asking themselves. Unfortunately, many rarely ever do. Not even once. Nevermind repeatedly. The “Information Age” has changed the way consumers interact with businesses. Many companies and individuals are still stuck in stagnation with products and services that customers don’t even want. Naturally, this begs us to answer one key question and forces us to look a little deeper at the solutions we’re providing for customers.

*You can follow along with this audio article here on #DVblog: http://bit.ly/TheMostImportantQuestionYoureNotAsking

LINKS & RESOURCES:

The Times They Are A-Changin’ by Bob Dylan: http://bit.ly/DylanChangin

BOOKS FROM EPISODE:

The Salesperson Paradox by Doug Vigliotti: http://bit.ly/SalespersonParadox

The Four by Scott Galloway: https://amzn.to/2sxswk1

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